The service is straightforward to use and works in three simple steps: 1. What began as a survival tactic has now become a means of convenience.Īmong the biggest reapers from this new wave is Amazon Fresh.Īlthough the service dates back to 2007, it wasn’t until recently that it became a forefront topic.
You’d expect people to revert to their usual ways naturally as the need for social distance waned, but that’s not the case. However, as the COVID-19 pandemic forced many people to stay indoors more often, e-commerce sales rose tremendously.īy March 2021, 31% (three out of ten) of American adults had shifted to online shopping. Grocery delivery has been a luxury that only a select few enjoyed for several years. The actual inventory varies from one location to the next. The products in this service include fresh fruits, snacks, meat, seafood, vegetables, prepared meals, household essentials, and canned foods.
Outsized low and middle income customer growth proves grocery delivery companies have successfully rebranded as an option to the mass market, and not just the highest earners, since the pandemic began.ĭownload the full report, Analyzing Grocery Delivery Health In a Post-Pandemic World with Credit Card Data, to see where grocery delivery demand stands exiting the pandemic.Amazon then delivers these orders to the clients’ doorsteps through Amazon Fresh drivers. Customer growth relative to January 2020 among those making less than $100k began to surpass high income peers in March 2021, a trend that remains consistent two years later with low to middle income customer growth outperforming by double digits in March 2023. This spending outperformance among low and middle income households was driven by customer growth rather than average ticket, which actually lagged high income households. Households earning under $100k increased grocery delivery spending faster than their high income counterparts since January 2020. Powered by Earnest’s Vela transaction dataset. Download the full report: Analyzing Grocery Delivery Health In a Post-Pandemic World with Credit Card Data.
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